Donna Hay Baking Goods Packaging

Frost* Design, one of Australia's largest independent design firms designed this packaging system for Donna Hay's newly released line of baking products. In addition to the packaging design Frost* Design also worked on the retail store design, signage, shopping bags, gift boxes and marketing material. I especially like the use of photography in this packaging and the soft dream-like color palette.

Brooklyn Graphic Design - Brooklyn Fare by Mucca Design

Mucca Design created this design system for the new grocery store Brooklyn Fare. The branding of the new store, focuses on healthy, environmentally sound goods at reasonable prices. Mucca designed a custom typeface, color palette and complete system including employee uniforms and in-store graphics. I think the color palette and the over-all tone of the graphics are bright and fresh. Being a brooklyn resident and graphic designer myself, I am definitely going to have to make a trip to Brooklyn Fare and check it all out.

Packaging Design Beer

I came across this packaging while I was at a grocery store in California. They had a beautiful display of all of the six packs stacked up. It was really impactful. Kona Brewing is based in Hawaii and fittingly they use elements from vintage Hawaiian posters for their packaging and labels.

Packaging Design New York

I found this great package design by New York based Bearwood & Co. for the Savannah Bee Company. I have never been to Savannah but this package design captures the essence of how I imagine it. I am always a huge fan of botanical illustrations but my favorite part of this package are the bee's. I like the fact that they are not on the label but printed directly on the jar. it feels like they are literally flying off.

Kashi Packaging

I was recently at the grocery store and spotted this new product called Kashi U. Which is a new initiative by Kashi representing the of five body systems: Heart, Immunity, Bone, Digestion & Mind. While I usually am a fan of the craft paper look, and feel that craft paper can signify 'ah natural' for the Kashi cereal package it comes off as un-appetizing to me. Although I do like the overall playfulness of the U and the color combinations.

Snapple Packaging Redesign

Snapple, has undergone the most significant makeover in its 37-year history. Snapple has a new formula, reduced calories and packaging that promotes the blend of healthy green and black teas.

Snapple is focusing more on the fact that premium teas are used to make the product. The new formula uses sugar as a sweetener instead of corn syrup, and reduces the calories in some cases up to 20 percent. The new packaging reflects these traits of the product, with a thinner sleeker bottle, and a more airy label and logo design. The new packaging has just recently hit the shelves at stores. I think the re-branding and new packaging are successful. I especially like the large S engraved on the bottle.