Mucca Design created this design system for the new grocery store Brooklyn Fare. The branding of the new store, focuses on healthy, environmentally sound goods at reasonable prices. Mucca designed a custom typeface, color palette and complete system including employee uniforms and in-store graphics. I think the color palette and the over-all tone of the graphics are bright and fresh. Being a brooklyn resident and graphic designer myself, I am definitely going to have to make a trip to Brooklyn Fare and check it all out.
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