Brooklyn Graphic Design - Brooklyn Fare by Mucca Design

Mucca Design created this design system for the new grocery store Brooklyn Fare. The branding of the new store, focuses on healthy, environmentally sound goods at reasonable prices. Mucca designed a custom typeface, color palette and complete system including employee uniforms and in-store graphics. I think the color palette and the over-all tone of the graphics are bright and fresh. Being a brooklyn resident and graphic designer myself, I am definitely going to have to make a trip to Brooklyn Fare and check it all out.

Rebranding Design

I read this article in the New York Times last weekend and thought I would share it with you. The article talks about the rebranding of some major companies including Walmart, Kraft, Stop & Shop and more. All of the brands shown here have gone for a more approachable feeling. The heavy all uppercase type faces being replaced by sleeker lower case type. And the colors are much more punchy and cheerful. To read the full article visit New York Times.

Hand Lettering

I am doing a logo project for a new fashion line and I want to incorporate some vintage style hand lettering into the logo. Here are some cool pieces I found while doing research for the project.

Anthropologie Letters

I was recently at Anthropologie, one of my favorite places for design inspiration. I loved all of the things they were doing with letters.

Helvetica the Movie

I finally got around to renting Helvetica the Movie. I felt like a total design dork watching it. I am rather surprised that this movie has found a main stream audience. I am glad it has been so widely watched, because it gives people a look behind the curtain at all the things us designers are doing...hopefully people will have a new found appreciation for the art form.

Shown: Posters and promotions for the movie.

Handmade Lettering

Had to share these groovy handmade letters by HandMadeFont on the Behance network.