Snapple, has undergone the most significant makeover in its 37-year history. Snapple has a new formula, reduced calories and packaging that promotes the blend of healthy green and black teas.
Snapple is focusing more on the fact that premium teas are used to make the product. The new formula uses sugar as a sweetener instead of corn syrup, and reduces the calories in some cases up to 20 percent. The new packaging reflects these traits of the product, with a thinner sleeker bottle, and a more airy label and logo design. The new packaging has just recently hit the shelves at stores. I think the re-branding and new packaging are successful. I especially like the large S engraved on the bottle.
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