Friday, May 22, 2009

Kashi Packaging



I was recently at the grocery store and spotted this new product called Kashi U. Which is a new initiative by Kashi representing the of five body systems: Heart, Immunity, Bone, Digestion & Mind. While I usually am a fan of the craft paper look, and feel that craft paper can signify 'ah natural' for the Kashi cereal package it comes off as un-appetizing to me. Although I do like the overall playfulness of the U and the color combinations.

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